For those of you who subscribe to the free weekly newsletter, you know what MSB Cheat Sheet HQ is reading lately. For those of you who don’t, join the freeloaders society of America party, here.
5 must-reads from MSB Cheat Sheet HQ
1. Hooked – this book is about how to create habit forming products. You will trip out how hooked you are on the products you use right now (Instagram, Facebook, Pinterest etc). There is a formula these companies follow to get you hooked, maybe they achieved it on purpose or maybe accidentally. MSB Cheat Sheet HQ had to take a knee after plowing through this book because it was almost like everyone knew these secrets but us.
2. Lean Customer Development – If you want to survey customers, read this first.
3. All Marketers
Are Liars Tell Stories – Be authentic. Tell stories. People don’t like to be sold but they love to buy.
4. Article from The Innovator’s Toolkit – Focus on the “Jobs To Be Done. A JTBD is not a product, service, or a specific solution; it’s the higher purpose for which customers buy products, services, and solutions.”
Most of these links are to Amazon but you can buy them on Apple too.
And we have a bonus read, here we are today reading “Running Lean” by Ash Maurya. Just paid $17 for this salad so already killing this strategy.